TOMÁŠ ARSOV When the hair obeys
The book When Hair Obeys is a business autobiography of the leading Czech hairdresser Tomáš Arsov. Through his candid narrative, we learn for the first time the real story behind the building of his now successful business. The successes and failures, told from today's perspective, are complemented by the thoughts that were in his head at the time and the feelings that accompanied every decision he made.
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TOMÁŠ ARSOV When Hair Listens
The book When Hair Obeys is a business autobiography of the leading Czech hairdresser Tomáš Arsov. Through his candid narrative, we learn for the first time the real story behind the building of his now successful business. The successes and failures, told from today's perspective, are complemented by the thoughts that were in his head at the time and the feelings that accompanied every decision he made.
The book is enriched with business advice and personal recommendations at the end. The whole story is enhanced by photography and apt graphics.
Who is Tomas Arsov?
A renowned hairdresser and consultant, sought after by people and professionals alike for his unconventional approach to hair care.
Innovator and owner of the TOMAS ARSOV brand, whose mission is to change the way people take care of their hair.
Workaholic, perfectionist, who is the only Czech hairdresser who produces his own hair cosmetics for professional and home care.
"We hairdressers don't create art and our clients are not test heads. Our mission is to help clients discover the best solutions for their hair. Ones that make them feel attractive and themselves and that are healthy."

What do you find in the book?
In the book, I go back to my childhood, to my adolescence and the moments that influenced me. I'll take you through my circuitous route to my now successful business. I'll tell you about how I became a hairdresser, about situations when I was really successful and in the limelight. But mostly about the moments when I was at the bottom and I felt I was stuck deep in the ground and I didn't know how to go on.
Why the title "When Hair Listens"?
I was thinking about what to call the book to best describe its content and myself. And I remembered one of my first customers, my sister, who always says, "That's not possible! Your hair listens to you. They do exactly what you want!" Today, I hear something similar from my clients, "I've tried many hairdressers - expensive, cheap, abroad and in the Czech Republic - but watching you work, it's a concert. And what about the result! Nowhere have I been happier."
Hair is an important part of our personality and contributes a lot to our self-esteem. They can make us very nervous or uncomfortable when they don't listen to us as we would like. In my practice, I've also seen enough truly unfortunate cases where hair and scalp literally needed saving. That's why every day my team and I strive to provide services and create home care solutions that not only make the hair obey its owner, but also make it beautiful and, above all, healthy. "

Code | Code: 13254 |
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Category: | TYPES OF HAIR |
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We're Tomas Arsov. Czech brand with an innovative approach to hair care. Our mission is to change women's attitudes towards hair care and encourage healthy self-confidence and the courage to tackle whatever life throws their way.
It all started 9 years ago with the opening of our now renowned salon in the centre of Prague with hairdressing talent Tomas Arsov at the helm. We are proud to be one of the most respected hair care brands in the Czech Republic and to have a wide range of international clients.
Our team today consists of more than 20 professionals. We provide our services to almost 1,000 clients per month and sell around 10,000 own-brand products through our e-shop.* In the coming years, we plan to expand our business and enter new markets. *does not include sales of our products through our channel partners' platforms.
Our brand is built on Tomas' expertise and our desire to create and bring people what is naturally best for their hair.
"We hairdressers don't create art and our clients are not test heads. Our mission is to help clients discover the best solutions for their hair. Ones that make them feel attractive and themselves. And at the same time, ones that are healthy for their hair."
- Tomas Arsov -